AN EXECUTIVE GOES MISSING INTO THIN AIR
As senior vice president of worldwide sales for United Airlines, Jake Cefolia was “working at my dream job,” he declared on his Twitter profile: “Travel is my job and my passion.” In the summer of 2020, even as his industry was reeling from COVID-19 shutdowns, Cefolia took part in a webinar projecting a convincingly sunny outlook that was everything his long-time customers had come to expect from the genial executive, who had been promoted to his top-level post just two years earlier.
