DELIVERY-ONLY RESTAURANT BRANDS SEE PANDEMIC-FUELED GROWTH
Do you know which restaurant cooked the meal you just had delivered? Increasingly, it can be hard to tell.
Delivery-only brands — cooked in another brand’s kitchen and often delivered by third parties like Uber Eats — were proliferating even before the pandemic. They’re an inexpensive way for restaurants to try a new concept or fill a need in the community; a burger place might try making tacos under a different name, for example.
But over the last year, delivery-only brands have seen explosive
