APPLE MAPS: A NEW DIRECTION WITH CROWD COLLABORATION
Apple is taking a leaf out of Waze’s book with its iOS 14.5 update, bringing a plethora of new features to its Maps software including accident reporting, speed checks, and hazards. They’re the latest changes to the mapping tool, designed to create a more convenient and valuable tool that will change the way people get from A to B - and ultimately ditch rival apps.
APPLE’S RIDING THE WAZE
When Apple announced it was to transition from Google Maps to its own custom mapping tool back in 2012, consumers were excited. Not only did it mean that Google would have a new rival, but it would allow Apple to introduce new features exclusive to the iOS ecosystem and create a more streamlined and integrated product. What followed, however, fell short, and . “We are doing everything we can to make Maps better,”Tim Cook wrote on the Apple on Maps, and the results are there. Whilst Google Maps and Waze have larger user bases than Apple Maps, the software has come on leaps and bounds and is now a genuine competitor to the two. Add in the fact that Apple Maps is the default mapping app on iOS, and the service now reaches millions of users every single day, offering directions and other location information.
