Keeping it in the family
TWO years ago, Apter-Fredericks, one of the capital’s leading dealers in the finest English furniture (a diminishing band), closed the Fulham Road galleries it had occupied since Alfred Fredericks founded the business in 1946. The firm, still family run, now operates entirely online (),except when conditions permit the more traditional business model of participation in the Masterpiece fair in London and New York’s Winter Antiques Show. Apter-Fredericks’s pride was that a client could fully furnish a house from its stock, but the online version no longer needed the three
