“WE NEED TO REACH OUT TO MILLENNIALS GLOBALLY”
It will be interesting to know what the pandemic has taught you …
The pandemic has been a great learning experience. The first is the huge effort of the team to ensure that our stores are open and our supply chain fully functional despite working remotely. The huge collaboration has flattened the organisation in many ways. The other part is ability to take innovations forward. The organisation has shown tremendous agility. We have launched store-on-wheels to get close to consumers, and WhatsApp calling, through which our people have been able to reach out to Bata Club members and meet their requirements at home, apart from new collections such as washable footwear. The pandemic has shown us organisation muscles we were not aware of. It will put the company in a great position to go forward.
What did you tell your team when
