Forbes Africa

Look Out Of Your Office Window As A Cricket Game Is Playing In Front Of You?

NEWLANDS CRICKET GROUND IN CAPE TOWN, South Africa, is one of the most iconic venues in global sport with its stunning backdrop and rich history that dates back more than 130 years, but like many stadiums has faced challenges around its financial sustainability for future generations.

Newlands on average hosts 35 days of cricket in a year, a small portion of that, international fixtures that are the real crowd-pullers and money generators.

But costs remain for the full 12 months and provide a

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