ROCK SOLID
If you look closely at the backline of guitarists who take tone really seriously, you’ll often spot a Two-Rock amp. The company’s designs are rooted in the legendary Fender amps of the 50s and 60s, but evolved to the point where they have become their own unique thing.
Two-Rock is especially known for muscular, high-wattage amps that somehow also possess a lot of nuance and sensitivity to their sound. Intrigued, we caught up with Two-Rock co-owner Eli Lester about how the company has carved out a distinctive sonic niche in a crowded marketplace for boutique amps.
How are things going at Two-Rock in the midst of the current pandemic? Do people still want amps that are built for the professional stage?
“We’re very fortunate that the demand is there. It seems like more people are at home not travelling, but building rigs, just kind of playing at home, buying gear and stuff. So, ironically, we’re doing really well. And we made a very ‘command’ decision about three years ago to not grow. You know, I don’t ever want to be in a position that I’m not personally testing every amplifier that leaves the shop. So we are just a small shop, really, really hand-built. And, you know, we handle everything in-house, drill every eyelet by hand. We make a very high-end, artisan kind of product.”
It’s notable now many
