Apple One
Feb 02, 2021
3 minutes
CARRIE MARSHALL
We know that Apple doesn’t usually invent things; it waits, watches and refines them instead. The iPhone wasn’t the first smartphone. The iPad wasn’t the first tablet. And Apple One wasn’t the first Amazon Prime.
We’re not being funny. Apple One has a lot in common with Prime because, as Amazon has demonstrated to the tune of 150 million subscribers, it’s much easier to sell a single subscription bundle than persuade customers to sign up for this and that and this other thing. In the case
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