Collecting K-tel
Since the late 1990s, the “Now That’s What I Call Music!” franchise has almost single-handedly kept compact disc sales from completely falling off the ledge. The concept is a simple one. Each album compiles a roster of current hit songs into a single release. For nearly 40 years, internationally, these music compilations have delivered the kind of sales performance that equaled what you might expect from a hit record back in the gravy days of vinyl. The most successful volume to date is 1999’s Now That’s What I Call Music! 44. This edition has sold 2.3 million copies and remains the biggest-selling various artists compilation album in the U.K. 2008’s Now That’s What I Call Music! 70 sold 383,002 units in its first week of sales alone. Today the series is simply called Now! and volumes are produced in over 30 countries worldwide.
What’s most franchise is that it was never a new or novel concept, even if it was treated as one. The business model had made millions for others before arrived, with the most popular being the very concept’s own creator, K-tel Records.
