Reinventing Products, Offerings To Cater To Changing Preferences

2020 will leave its mark in history — as a year that altered lives and businesses, and reshaped the travel and hospitality landscape forever. The pandemic posed an unprecedented challenge and created a new, altered reality. Of all industries, travel was the worst hit. The first quarter of FY21 was a washout, as travel for both work and leisure came to a complete halt. With technology enabling remote working and several companies actively fostering work-from-home ethos, things were looking quite bleak for the hospitality industry.

As one of the fastest growing sectors in the Indian economy, tourism contributes 9.2 per cent of the country’s GDP, and generates 43 million jobs, which constitutes 8 per cent of India’s overall employment. Tourism, therefore, is a very powerful