Beijing Review

Toys Turn Into Treasures

Thirty-nine-year-old Bao Yongliang is the head of the Department of Digital Animation at the Jilin University of Arts in northeast China. However, the birth of his daughter in 2013 not only fulfilled Bao’s dream of becoming a father, but also inspired a creative passion that has seen him launch his own art toy company.

Through his company, MODOLI, Bao has created a range of children’s toys based on a story he created of an eponymous family who moved to Earth to escape the destruction of their home planet. The name MODOLI comes from the sound of his daughters babbling and, on the MODOLI website, Bao expresses he hopes the characters he has created can keep his daughter company as she grows up.

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