DREAM MACHINES
Über-morgen. Not the greeting a Kreuzberg hipster gives their Prius driver as they head to work tweaking a disruptive new algorithm. No, we’re talking about the ‘day after tomorrow’ in Porsche’s Weissach design studio, although this time travelling might even extend as far as January 1, 2050. Beyond über-morgen, then.
Concept cars, we know, are generally reverse engineered out of upcoming new product to whet consumer appetite, or prepare the ground for a potentially challenging new direction. The windscreen might be rakishly fast, the wheels invariably cartoonishly large in diameter, and there’ll be some madcap piece of recycled marine waste inside, but the essence of the real thing is usually there.
Porsche does this too, but a new book entitled confirms that a good percentage of its 120-strong design team is also busily popping the brave pills and pushing the company’s visual template to the limit. Perhaps even shredding it just to see what happens. Given that this is the same oufit that has evolved the 911’s silhouette with such forensic
