DIGITAL DELIVERANCE

The year 2020 was an unforgettable one.

While memories of the pandemic will haunt a generation, it will also be remembered for the changes it triggered in our lives. It was a year when a lot “paused” and a lot got permanently reset. How people consume media is no exception.

Media and entertainment entered 2020 in a bipolar setting—armed with technology, imagination and impatience, a group of media entrepreneurs and visionaries determined to disrupt it. The other, a much larger group of media owners and professionals, retreating further into their age-old silos and almost determined not to change anything. Suddenly in March, normal media activity came to an abrupt halt—theatres were the first to shut down. Almost all forms of content production—movies, TV,