Shining Brightly
There’s a term venture capitalists use to describe a private business valued at over a billion dollars: a “unicorn.” And Kendra Scott certainly fits the definition with her eponymous Austin-based jewelry company. Walking into one of the 108 Kendra Scott retail stores across the country definitely feels magical. The displays drip with gleaming necklaces, bracelets, and earrings faceted with candy-colored gems and glittering crystals in signature geometric designs. When you flip over the tag to read the price—gasp—you realize you can actually afford it. The flagship store on Austin’s trendy South Congress Avenue even features a café selling lattes, wine, macarons, and mini-cupcakes.
Lest this all sounds a little too darling, Scott, the company’s founder, CEO, and designer, will remind you her career hasn’t been all rainbows and
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