HELLO! magazine

PLANT LIFE

More than 400,000 people pledged to take part in Veganuary last year and, while the emphasis is usually on a meat- and dairy-free diet, the demand for vegan beauty is increasing, too.

How can we decipher if a product or brand truly lives up to the vegan label? Look for The Vegan Society’s Vegan Trademark – a sunflower – which guarantees it contains no animal ingredients or by-products and has undergone no animal testing.

Remember that a

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