Automobilia JAGUARS IN ADVERTS
Jan 08, 2021
4 minutes
WORDS & PHOTOGRAPHY: IAN COOLING
For some time now, Jaguar advertisements have been attracting a growing number of collectors. The attractions include the artwork, the way the ads reflect the contemporary styles and manufacturer fads, as well as the cars themselves. In general terms, there are two prime strands in such collections: first, adverts from Jaguar or the dealer network, whose prime aim is to sell cars; and second, ads from suppliers wanting to bask in the glory reflected by their relationship with Jaguar.
Most collectors tend to start with the sleeping beauty in the garage, initially with current ads and then – if the car is a classic Jaguar – reaching back to the time
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