BURNING THE MIDNIGHT LAMP
Jan 08, 2021
3 minutes
Tell us about the R&D process that went into this project.
“We started a conversation with Janie Hendrix [Jimi’s sister and the CEO of Experience Hendrix] a couple years ago and she has been awesome to work with from the start. She gave us the keys to amazing Jimi Hendrix assets and photo references, and provided some great creative feedback, especially about incorporating Jimi’s stage outfits into the case interiors
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