The GOD of WAR
“The entire world is about individualization, you personalize your complete life. It starts with your cup of coffee: you take it the way you want it, you put your clothes on the way you like, you furnish your house the way you like, you choose the car the way you like. Everything is personalized and individualized,” muses Ares Design CEO Dany Bahar.
His passion for the subject is palpable: “But when it comes to your car you always have the risk that others may have the same; they may choose the same black color and the same white leather and the same rims and the same carbon fiber. So it’s personalized but it’s not individualized, and we
