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  • National Geographic Traveller (UK)

    DISCOVER THE EUROPEAN CAPITALS OF SMART TOURISM

    Dec 03, 2020 3 minutes

    What is smart tourism?

    n a nutshell, smart tourism embraces innovative, digital and eco-savvy approaches to travel. From regulating the flow of travellers and supporting diverse communities to making the most of virtual reality and using the latest technology to break down language barriers, it responds to old and new demands in a fast-changing industry. As hotbeds of creativity and social activity, smart tourism destinations devise solutions that benefit locals while enhancing the visitor experience. In the EU, where tourism is the third-largest socioeconomic activity,

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