Women and Movies

After reading the script of the film Spring Tide, Li Yaping, a film investor, knew decisively she should not invest in the film. Despite agreeing the script was very good, she knew that type of melodrama would not sell well in the current market.

The story is about three generations of one family, all female: grandmother, mother and daughter. The superficially harmonious family has many hidden conflicts, reflecting fraught relationships between mothers and daughters.

Founded in 2012, Li’s film investment company has invested in a number of successful TV series, and the major factor in its investment decisions is the profitability of the project. Melodramas like , which Li and her colleagues did not believe had strong market prospects, has never been on their list.