SEMA 360
WHERE ONLINE WHEN NOVEMBER 2020
Aftermarket vendors and vehicle manufacturers have been coming to the annual SEMA Show (Specialty Equipment Market Association) for over 50 years to showcase their new products. Business buyers attend to discover the new products, new trends, to connect and do business. More than 160,000 industry professionals were expected to converge on Las Vegas in November 2020 before the Covid-19 pandemic put an abrupt halt to things across the world.
SEMA 360 was created as an online alternative, to provide the industry with a non-contact business solution in the absence of the in-person SEMA Show. All of the key SEMA Show elements took place from November 2–6 in a virtual form with products, presentations and education sessions lined up in a comprehensive online ‘event’ over five days. More than 650 manufacturers participated in the ‘Manufacturers Showcase’ and over 2200 exciting new pieces filled the ‘New Products Showcase’. Here’s some of the best bits for the Ford fan…
IN THE SPOTLIGHT
RANDY BORCHERDING 1971 RANCHERO
SEMA is as much about trucks as it
