Small is still beautiful

THINK small: it’s more beautiful. Years ago, I was chased around a dining table in Shad Thames by a feisty publisher called Anthony Blond, one of the last of a generation who believed in three-bottle lunches and flying by the seat of his pants. I was rescued only by the timely arrival of his wife.

Blond published Simon Ravenand published it, instead, under the title . Small, too, was the response, until Governor Jerry Brown of California got hold of a copy and passed it to Jimmy Carter, who subsequently invited its author, E. F. Schumacher, to the White House. The book took off, on both sides of the Atlantic, and made Blond a great deal of money.