UFC still miles behind boxing in popularity stakes

FOR all the marketing speak, UFC (Ultimate Fighting Championship) is a poor country cousin compared to boxing.

And contrary to perception, most of it generated by UFC supporters, boxing globally, on all networks, consistently gets higher ratings than UFC. In most cases, the audience doubles the viewership of UFC and while UFC likes to sell ‘viewership’, boxing still sells ‘pay per view’.

Those defending UFC argue that it is a sport in its