Nair, The Part-Time Farmer
Dec 10, 2020
1 minute
– AJITA SHASHIDHAR
CEO, Applause Entertainment, has treated Indian audiences with classics such as (during his stint as, on Sony Liv earned him critical acclaim. Nair, surprisingly, gets a lot of his lessons for running a successful entertainment business from his small vegetable farm in Karjat, located on the outskirts of Mumbai. Farming, he says, has taught him patience and the ability to nurture. “It takes time for a tree to grow and one needs to nurture right from the day the seed is sowed in order to ensure that the tree is eventually laden with fruits. An entertainment business also requires nurturing and patience, that's how great content is created,” he adds.
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