Porsche’s Best-Kept Secret
Jorge Carnicero is a blue man. Many of the numerous cars he owns are blue. His daily uniform is a blue button-up Ralph Lauren shirt, blue jeans and a blue baseball cap. And in June of 2018, as he was sitting in the Porsche Experience Center in Atlanta, surrounded by color samples, he was about to order yet another blue car.
“Jorge, your friend just ordered a car in that shade,” Yana Perros told him gently. “Let me play devil’s advocate.” The Porsche manager laid a new sample next to the brown interior leather that Carnicero liked. The painted tile, shaped like a 911 Carrera, was a vibrant green.
Carnicero, 68, is a horse breeder who divides his time between Kentucky and Florida, and he cheerily admits that his love of Porsche—the marque and the cars—borders on obsession. He has owned more than he remembers and will happily go on about the subject for hours.
This visit to Atlanta was special: In conjunction with a little-known individualization and
