Feeling Superblue
Mollie Dent-Brocklehurst’s résumé comes dripping with art-world cred: She launched Pace London, helped get the Garage Museum of Contemporary Art in Moscow off the ground and did time with both Gagosian and Sotheby’s. Now she has teamed with her former boss at Pace Gallery, president and CEO Marc Glimcher, to found Superblue, an independent new concept that straddles the divide between art and entertainment.
Superblue represents a radical business model: a for-profit venture that exhibits seriously respected artists who produce experiential works, rather which had thousands waiting for hours in sweltering heat to experience a tech-generated rainfall, or teamLab, a digital-heavy collective that opened its own Tokyo exhibition space in 2018 and drew over 2 million visitors in its first year. Dent-Brocklehurst, who is the enterprise’s CEO, says Superblue is similarly courting a “much wider audience” than the standard gallery or museum.
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