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  • Sunday Independent

    Fast-fashion heiress asks shoppers to buy less

    Oct 25, 2020 5 minutes
    Bloomberg

    WHEN she ran a company that sold American clothing labels in China, textile heiress Veronica Chou was a globe-trotting executive who made headlines for her socialite lifestyle and lavish 2012 wedding in Hong Kong. Now, she’s trying to clean up the fashion industry.

    A member of the $2.7 billion (R43bn) family empire built by her father Silas Chou, the 36-year-old said she’s now devoting her time and money to start-ups that make one of the world’s most wasteful industries more sustainable. After selling the family stake in a Chinese joint venture with New York-listed Iconix Brand Group Inc for $56 million in 2015, she started her own eco-friendly label, backing suppliers that are using innovative technologies to make materials and clothes.

    Veronica Chou

    “I’ve definitely changed my lifestyle

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