READER’S CHOICE AWARDS
10 Axopar 37 XC
“The Adventure Company” shows why they’re attracting all walks of life.
Head on over to Axopar’s website and you’ll see they’ve undergone a change. A reimagining more than a rebranding, there’s no bones about it: The Finnish company is now in the business of adventure. Whether it’s a couple bikes strapped to the hardtop or a fast dash to the nearest crag, the co-founder, Jan-Erik Viitala, seems to be positioning Axopar as the Jeep of express boats. And customers seem to be following suit.
This year, Axopar was granted the National Marine Manufacturer Association (NMMA) award for customer satisfaction, a program that collects data directly from dealers. While this speaks more to customer relations, it doesn’t hurt that their boats—like the 37 XC seen here (XC for cross cabin)—are competitively priced. They’re also geared towards performance, prioritizing low fuel consumption even at higher speeds. What jumps out to me is the 37’s cruising range: At 26 knots, it burns 16.5 gph, with a range close to 350 miles, according to test data provided by Mercury Marine. “This is one of many reasons the boat gains interest amongst your readers,” said Viitala.
That includes two of my good friends in Portland, Maine, who tell me they look to take ownership of their very own 37 sometime this year. Greg and Jen, I can’t wait to visit. —
