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ANTIQUING ON INSTAGRAM
One good thing to come out of a rather tumultuous 2020 is a flourishing online antiques industry. With more people shopping this way, new dealers are joining the scene – all thanks to the marvellous efficiency of Instagram.
People made redundant or furloughed who had been toying with the idea of making a living out of antiques finally made the leap. No need to find a shop or take on rents and rates – all they needed to do was gather stock, have a good eye and upload images to an Instagram account. Tanya Zendradid just that and launched her business on Instagram this year . ‘Instagram allows me to reach my audience, and interact with them, see the homes they are designing,’ she says. ‘It’s an amazing channel for this.’
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