What about me?
Aug 01, 2020
4 minutes
WORDS // OLLY MALONE
PHOTOS //
KTM
Have you ever heard of The Paradox of Choice? It’s a book written by American psychologist Barry Schwartz. The point Schwartz is trying to make is that too much choice can make life difficult and stressful. Your local butcher might sell five different types of thin beef sausages, there are more beers on tap at the pub than ever and now you walk into a motorcycle dealership and you’ve got so many capacities to choose from it’s hard to know where to start.
If you go down the four-stroke path in KTM’s MY20 range of enduro bikes you are spoilt for choice, so much so it can be hard to know where to lay your money down. Luckily
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