Boom OR bust us ?

There’s plenty of noise coming from the industry that times are tough, thanks to the coronavirus, and that noise is coming from retailers, industry experts and importers. But the noise from the tracks and trails as states come out of lockdown is loud and clear and we’re not talking about the volume, we’re talking numbers.

Traditionally, the MX Nationals, the Australian Off-Road Championship and Australian Supercross Championship, along with one-off events like the Australasian Safari, Australian Four-Day Enduro, Manjimup 15,000 and Finke Desert Race were the barometer of where the industry was at. Those events drew the big numbers in riders and spectators, with the state championships in the different codes not far behind.

For the average weekend warrior there were club days and regional races, and that was about it. Times have