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  • Beijing Review

    Rural Digitalization

    Nov 26, 2020 4 minutes
    By Ji Jing

    In Xiqianbo, a village in Suning, a county in Hebei Province in north China, Chen Lei, secretary of the village’s Communist Party of China branch, has been guiding villagers to sell their fishing rods online since 2014.

    In 2017, the total sales of the villagers’ stores on Taobao, an online business platform owned by e-commerce giant Alibaba, surpassed 10 million yuan ($1.5 million). That year, the village was recognized as a Taobao Village by AliResearch, Alibaba’s research institute.

    To become a Taobao Village, a rural community must feature more than 100 active online stores, or more than 10 percent of households participating in e-commerce. Additionally, it must

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