Business Today

LOOKING FOR THE THUMP

The day Royal Enfield launched Meteor, its latest cruiser motorcycle and the most important launch for the domestic market since adventure tourer Himalayan in 2016, 46-year-old Ajay Verma ambled into the company’s showroom in Noida for a dekko. Verma, who is a father of two and employed with Indian Railways, had been pining for an Enfield for close to a decade but did not buy for one reason or the other — until the Meteor happened, or so it seems.

“It is one of those things for which the heart says yes and the mind says no. I own a car, so I don’t know how much I will ride this. My wife doesn’t support the buying decision either,” he says. “I used to ride a friend’s Bullet in college. I have always wanted to own one. I couldn’t resist this one (Meteor). It feels just right.”

Down south, in tech city Bangalore, 40-year-old Rahul Singh, an HR executive at a multi-brand retail firm, is also eager to check out the new bike. Unlike Verma, he is not sure if it is best suited for him among the

You’re reading a preview, subscribe to read more.

More from Business Today

Business Today3 min read
Road Warrior
IN THE HEART of Khalid Wani, who is the Senior Director of Sales for the India region at the American storage drive maker, Western Digital, beats the rhythm of a fervent traveller. He’s a man who believes passionately that the most precious memories
Business Today2 min read
All That Glitters
THE YEAR 2024 has so far, been a dazzling one for gold, which has recorded a new high of more than ₹73,000 per 10 gm on the MCX in 2024. The prices are up by more than 10% this year, outperforming the Nifty. The current bullish trend in gold prices i
Business Today1 min read
Low Burden
A combined approach of individual and HUF income can help a married couple enjoy more tax benefits Gifts received from spouse are tax-free up to ₹50,000 A taxpayer can reduce tax liability or avoid clubbing income by loaning to their spouse at a cert

Related Books & Audiobooks