ORIGINAL ENTHUSIAST

efore Vol. 1, No. 1, in 1962, motorcycle magazines were just mouthpieces for the industry network, but Joe Parkhurst changed all that. As Peter Egan once said, was finally a motorcycles rather than sell them.” Parkhurst put it simply in his later years: “I was just a guy who worked on magazines, loved motorcycles, and could never find anything worthwhile to read about them.” He had been art director at , long our sister publication, and was editor and art director at , the first high-quality magazine on that subject. “Editorial integrity and quality, though essential to the success of a magazine, were not readily accepted by an industry that had never ever heard a disparaging word about its products,” Parkhurst said.