inema advertising was on a growth trajectory prior to cinemas closing to the public late March. SMI data shows over the October to March period, Cinema and OOH were the only two channels pacing ahead compared with same time last year, with Cinema +6 percent and OOH
LOOKING FOR THE SILVER LINING
Nov 15, 2020
2 minutes
You’re reading a preview, subscribe to read more.
Start your free 30 days