So how did you guys first meet, and at what point did you decide to start up a business together?
Kent Hardley and I first met at the beach in Ventura, California back in 2001 through our mutual love of kitesurfing. That was the start of our friendship and in 2016, like many others out there across the world, we saw Kai Lenny doing something that literally blew our minds! Kai was like some kind of alien god from another planet defying the laws of physics as he flew and hovered over the sea. Our first thought was: SOLD! Where do we sign up? We were both into kitefoiling in the surf at the time and figured we already had an edge with our foil experience and background. Boy, were we wrong! We mounted kitefoils to our 8’0 SUPs with no knowledge or instruction of what we were doing, and off we went. I remember my first time trying to fly… Kent almost immediately ripped the foil out of his board and mine was only fueled by the fear of the foil as it kept trying to kill me! I remember coming home and writing my experience down in my calendar that this might not be for me with a sad face next to it. Out of necessity we decided to start building our