KING OF THE CABS
COLIN BEER has always had driver comfort in mind. Hence the inclusion of the Kenworth’s ‘King Cab’ K200 to his Detour Logistics fleet. Much to the appreciation of long-haul drivers such as Brisbane-based Mal Whiley.
However, contrary to what you may think, Detour Logistics did not get its name from a comically amusing story of owner Colin Beer getting lost and encountering a wild adventure. I would also love to be able to tell you an amusing tale aligning Colin with the phrase ‘alternative route’; yeah I childishly sniggered at that one a little too much. Nope, truth be told the Detour in Detour Logistics came from the side of the family ski boat.
The bonus of the less exciting origin story is it’s a much easier name to fit on the side of a truck, much easier than the original company name Australian Linehaul Shuttle Express. The money saved on signwriting alone … well you can work that out.
However, it’s
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