LETTERS

> Where Do The Builds Go?
> Car Seat PC Cooling
> Media Servers

What Happens To The Builds?

Hi there, what happens to all of these builds you do after they’ve been featured in the magazine?

– Various

EDITOR ZAK STOREY RESPONDS:

This is actually a fairly complicated question that we get quite a lot, so I wanted to take the time to respond to all of you who have asked about it. Here at Maximum PC, we don’t necessarily operate in the same way as, say, a bigger YouTube channel would, or a website. Because we have a more specialist, print-oriented audience, some companies don’t deal with us in the same way as they would with an online brand (which sucks).

What that means is a lot of the bigger online publications hold on to all of the kit on a permanent basis. They’re typically known as first-wave media—they get the first wave of review samples to meet NDAs, and generally get to hold onto them for future use/testing/whatever. That’s speaking from experience and my time at , and is often why we pair