Bruce Lin, MSI NB Marketing Manager for India
Q) How is the overall business for MSI India since the start of the pandemic?
A Covid-19 outbreak took the world like wild fire with brands still coping with unforeseen challenges. A prominent shift that emerged during the pandemic was in the consumer buying behaviour. With the conventional brick & mortar model cut off, online shopping became your go to alternative. MSI has always believed in digitalization. We understood the importance of staying productive & self-improvement during the lockdown. Therefore, we routinely
