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  • Wheels

    On the prowl

    Nov 08, 2020 5 minutes
    WORDS TIM ROBSON
    PHOTOS
    THOMAS WIELECKI

    HERE’S A HOME truth: if it weren’t for the Ranger, Ford Australia really would be in a world of trouble right now. If not for its ever-widening range of Thai-made pick-ups, in fact, it would very likely join Holden in the ranks of benched car companies in Australia. Sobering, but true.

    A quick glance at its current roster provides plenty of supporting evidence. Just over 700 Ford-badged SUVs sold in September 2020, in a market that snapped up more than 32,000 of them. The Ranger? It found more than 3400 homes, which equated to nearly 30 percent of the sales in that sector – and for more than 70 percent of the company’s total volume.

    Even Holden sold more Acadias in September than Ford sold Enduras.

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