India Today

THE ART OF BEING GANDHI

In February 2010, the famous Mont-blanc Company withdrew the sale in India of their luxury Mahatma Gandhi pen, priced at Rs 14 lakh a piece. Good sense and the threat of legal action had prevailed, for the Swiss producers were in clear violation of the Emblems and Names (Prevention of Improper Use) Act, 1950, which, incidentally, brought “the name or pictorial representation of Mahatma Gandhi” within its ambit only in 1959. The company, whose trademark Mont-blanc pens stick demonstrably out of the pockets of our

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