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  • Beijing Review

    BUILDING A BRAND

    Oct 22, 2020 4 minutes
    By Ma Miaomiao
    Copyedited by Sudeshna Sarkar

    Xiamen has a long trading history. Since the Song Dynasty (960-1279), the ancient Tea Horse trade route had run through it and other cities in Fujian Province, southeast China. Caravans carried tea, seafood and other goods to sell them to distant places.

    The port city was also a trade hub on the ancient Maritime Silk Road. Currently, it has become an important platform for Belt and Road cooperation and international exchanges.

    Getting things started

    In 1998, U.S. computer maker Dell chose Xiamen to establish its first factory in China. Later, BAX Global, a U.S.-based international shipping

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