In Focus
New Sony compact
The A7C packs a full-frame sensor into an APS-C sized body and targets prospective customers new to the Sony brand
Sony’s new full-frame mirrorless camera follows on from the brand’s successful A7-series models, but with a radical design rethink. The Sony A7C can be thought of as a full-frame mirrorless camera housed in an APS-C body; the A7C is therefore nearer to the box-shaped look of the A6000-series models than to the familiar form factor of the A7 range.
Sony hopes to attract a new audience of photographers, vloggers and content creators who want a fresher design and a camera that’s as adept at shooting video as it is stills
