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  • Business Today

    LIVING ON A HIGH

    Oct 29, 2020 5 minutes
    BY RUKMINI RAO

    High ceilings with wall-to-wall glass panelling, contactless systems controlling every function, an in-house valet service, concierge to cater to your daily needs and best-inclass clubhouses — welcome to uber-luxury housing. Catering to the crème de la crème with price upwards of ₹20-25 crore, such projects are the playground of architects and interior designers. And while the overall real estate market has been sluggish, this segment has been fairly insulated from the effects of Covid-19. However, what have changed are customer preferences. Revenue from this segment forms a sizeable chunk, though the overall development size of these projects may be small compared to the rest in the portfolio.

    Selling uber-luxury homes is not a regular sales job. Most developers take the ‘by invite

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