An eye for beauty
Fashion and photography enjoy a symbiotic relationship. When a designer or cosmetics company launches a new range, imagery plays a key role in promoting the garments or products and their associated lifestyles. These images could be designed to glamorise, provoke or inspire, and are by no means limited to the pages of glossy fashion magazines – shop windows rely on striking promotional imagery to encourage shoppers to step inside and browse. Fashion and beauty photographers, therefore, have an essential part to play.
As genres they’re subtly different – one sells clothes, the other cosmetics – and each requires a subtly different skillset, but one photographer who has mastered both is Rossella Vanon. London-based Rossella is renowned for her use of vibrant colours and precision lighting and loves the creative freedom fashion and beauty allow. ‘There are many different elements that I can plan, mould and change until, like pieces of a puzzle, they all work perfectly with one another and
