The Atlantic

What Democrats Don’t Understand About Latino Voters

Political strategists ignore the diversity within a fast-growing demographic.
Source: Shutterstock / The Atlantic

For 30 years, political consultants have been predicting that in the next presidential election, a growing Latino electorate in the United States will finally awaken, sway the outcome, and usher in a new era of Latino political power.

And for 30 years, they have been wrong. The 2020 election may prove no different. Again and again, political analysts have underestimated the diversity among American Latinos. Key segments of the community—specifically and younger U.S.-born Mexican Americans—support the Republican Party in numbers large enough to mitigate explosive new registration numbers among more Democratic-leaning Latinos. While Donald Trump an overwhelming share of the Cuban American vote. Fortunately for Biden, the Democratic nominee still has time to fine-tune his tactics.

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