“Vote the arseholes out”

This label went viral on Twitter, but it was only the latest anti -Trump call to action from Patagonia. The company has responded aggressively and openly to the US government’s environmental changes with increasingly outspoken crusades to protect the country and indigenous public lands – is the label protagonistic? Yes. Is the message clear? Yes. Is it obvious who it is aimed at? Yes. But the question remains, is this a real concern for the environment or an extremely subtle calculated form of marketing.

Outdoor companies are not known for their subtly, but they are known for what they believe in. I honestly have to say it gave me a certain feeling of pride that some outdoor companies are leading the way with these controversial issues; not just with recycled clothing and acceptable employment conditions but also being vocal in the political arena. Basically as New Zealander’s