LAURENT FERRIER CLASSIC ORIGIN FOR THE RAKE & REVOLUTION
et’s jump in the DeLorean and set the year for 2010, because in the words of the immortal Doc Brown, “We are going back to the future”. Laurent Ferrier is celebrating his 10th anniversary as a watch manufacturer this year with what might seem like a counterintuitive move: launching his most accessibly priced and simplest watch. But this act of revisionist horological history has been in the works for a decade. Ferrier says with a smile, “It was important to me 10 years ago to position my brand at the highest level, with a watch that had a substantial technical value, like the Tourbillon Double Spiral. But in my heart I was always dreaming to create something that was a core expression of my purest values. A simple three-hand, manual-winding watch with a beautifully restrained movement expressing all my values
