Mini Magazine

ON THE ROAD

When eight-year-old Jake and Emma met, they had no idea they’d be running a thriving business together in their twenties. Their shared childhood was packed with fond memories of bombing about in the back of one of Jake’s mum’s Minis, which it’s safe to say is where their mutual love of the car came from.

Jake is often recognised as ‘the face’ of MiniRunUK, but the seamless management of their car tour business is reliant on the pair of them, with best mate Emma working hard behind the scenes to make Jake’s ideas happen. Jake comes up with concepts and acts as tour guide, while Emma works on the

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