Old clothes, new emperor
EEP within automotive boardrooms the world over, there’s a term that’s flung around as frequently as “Kale detox” at a Bondi cafe. It’s ‘platform rationalisation’, and chances are that the car you’re driving now conforms to its edicts in some way. For a company like Jaguar Land Rover, which currently has six models under the LR brand, and seven for the Leaping Cat, a tightly rationalised platform strategy is essential for long-term viability, as well as the flexibility needed to accommodate combustion, hybrid and EV powertrains. Here’s how it will influence the
